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It's Your (Sex) Life Call-Back Survey - Toplines

This telephone survey of 500 15-25 year-olds who had recently called a toll-free telephone number advertised in Fight For Your Rights safer sex PSAs on MTV and requested a copy of the free informational It's Your (Sex) Life guide allowed the Foundation to explore how callers assess the phone service and the guide, as well as the impact the campaign has had on their intentions and reported behaviors.

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Information provided by the Program for the Study of Entertainment Media and Health
Publish Date: 2003-12-10

 

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