PSAs in a New Media Age


A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime.

Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation at a forum of nonprofit groups, policymakers and media leaders brought together to discuss the future of public service advertising.

• News Release: Television Donates an Average of 15 Seconds an Hour to Public Service Advertising 
  
  
• Agenda 
  
  
• Executive Summary 
  
  
• Report on Television Content 
  
  
• Survey of Public Service Directors 
  
  
• All Background Papers 
  
  
• Background Paper: The Impact of Public Service Advertising - Shorter Version 
  
  
• Background Paper: The Impact of Public Service Advertising - Longer Version 
  
  
• Background Paper: Public Service Advertising in America 
  
  
• Background Paper: PSAs in a New Media Age 
  
  
• Background Paper: A Conversation with Peggy Conlon 
  
  
• Background Paper: Public Service Advertising, Broadcasters, and the Public Interest 
  
  
• Case Studies 1-6 
  
  
• Case Study 1: Cable Responds to HIV/AIDS 
  
  
• Case Study 2: Breaking the Silence 
  
  
• Case Study 3: Bringing New Mentors - and Hope - into the Lives of Children 
  
  
• Case Study 4: Telling the "Truth" about Teen Smoking 
  
  
• Case Study 5: One Year After Columbine 
  
  
• Case Study 6: Connecting for Kids